B. Randazzo
Visual Identity & Social Media Project for Psychologist Bruno Randazzo.
Client
Bruno Randazzo
Timeline
4 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Bruno Randazzo believes that psychotherapy is a process of reflection and transformation that helps people reconnect with themselves. His work, grounded in psychoanalysis, is guided by warmth, active listening, and a commitment to providing a safe space where patients can explore their emotions and challenges.
Challenge
The challenge of this project was to translate his human-centered approach into a visual identity that communicated warmth, professionalism, and accessibility. In a saturated market, it was essential to differentiate Bruno’s brand by conveying credibility while maintaining a close connection with a younger audience.
Solution
The solution was the development of a visual identity based on the symbolism of growth and care, using organic shapes and a color palette that evokes tranquility and balance. A humanist typeface reinforces the brand's sense of closeness and empathy, ensuring that every element contributes to building a strong and authentic digital presence.
