Gonçalves P.
Strategic Branding and Positioning Project for Gonçalves Psicologia.
Client
Emanuel Gonçalves
Timeline
6 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Gonçalves Psicologia is a space dedicated to emotional and mental development, offering therapeutic support for individuals and strategic solutions for companies. With an innovative approach, the brand integrates science and sensitivity to promote well-being, resilience, and personal transformation.
Challenge
The brand needed to establish a stronger presence in the market and reinforce its positioning as a reference in both clinical and corporate psychology. It was essential to develop a consistent visual identity, clearly communicate its areas of specialization, and structure an effective digital strategy. Additionally, there was the challenge of creating a competitive edge in a saturated market by highlighting its innovative therapeutic approaches and its commitment to human transformation.
Solution
We created a striking and sophisticated visual identity aligned with the concepts of renewal and balance. The name and brand were structured to reflect credibility and warmth, with a visual and verbal communication that is clear and approachable. We reinforced the digital presence through marketing strategies and educational content, strengthening the relationship with the audience. The brand was segmented into distinct areas to expand its reach: clinical practice, professional development, and corporate services. The result is a solid and human-centered identity, deeply connected to its purpose of positively impacting both lives and organizations.
