Gonçalves P.
Strategic Branding and Positioning Project for Gonçalves Psicologia.
Client
Emanuel Gonçalves
Timeline
6 Weeks
Services
Social Media
Web
Solutions in the areas of
Introduction
Gonçalves Psicologia is a space dedicated to emotional and mental development, offering therapeutic support for individuals and strategic solutions for companies. With an innovative approach, the brand integrates science and sensitivity to foster well-being, resilience, and personal transformation.
Challenge
The brand needed to solidify its market presence and strengthen its positioning as a reference in both clinical and corporate psychology. It was essential to develop a consistent visual identity, clearly communicate its areas of expertise, and build an effective digital strategy. Additionally, there was the challenge of creating a competitive edge in a saturated market by highlighting its innovative therapeutic approaches and its core commitment to human transformation.
Solution
We created a striking and sophisticated visual identity, aligned with the concepts of renewal and balance. The name and brand were designed to convey credibility and warmth, with clear and accessible visual and verbal communication. We enhanced the digital presence through marketing strategies and educational content, strengthening audience engagement. The brand was segmented into distinct areas to expand its reach: clinical services, professional development, and corporate programs. As a result, it now holds a solid and human-centered identity, deeply connected to its purpose of impacting both lives and organizations. Accordingly, the entire structure of its social media presence was designed to reflect each of these business segments individually.
