HRAB
Visual Identity Project for Hi-Res Audio Brazil.
Client
André Dias
Timeline
4 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Hi-Res Audio Brazil redefines the standard of high-fidelity sound. Specializing in ultra-high-quality audio remastering, the brand operates as a music label, distributor, and online store, offering premium formats such as DSD/DXD, Super Audio CD (SACD), and remastered reissues. With a meticulous approach and an uncompromising passion for pure sound, HRAB captivates discerning audiophiles worldwide by connecting technology, art, and sonic excellence.
Challenge
The high-resolution audio market is niche and demanding, where every detail matters. The challenge was to create a visual identity that conveyed exclusivity, precision, and sophistication, while subtly and elegantly reflecting its Brazilian origin. Additionally, the brand needed to expand its portfolio strategically, strengthen its global presence, and reaffirm its commitment to uncompromising sound quality.
Solution
We developed a sophisticated and memorable visual identity, inspired by iconic references in the industry such as the legendary BASF and Scotch tapes, translating the brand’s essence into a strong and recognizable symbol. To strengthen its positioning and expand its portfolio, we structured strategic sub-brands like Extreme Quality Vinyl, solidifying HRAB as a definitive reference in high-resolution audio remastering and distribution.
