Indigena
Launch and positioning project for Indigena ArchStudio on social media.
Client
Nuno Fernandes
Timeline
5 Weeks
Services
Social Media
Web
Solutions in the areas of
Introduction
Indigena ArchStudio is an architecture studio born from the ambition to reinvent traditions in Madeira Island, Portugal. In addition to embracing new technologies and a wide range of architectural styles, the brand stands out for its reference to and use of native materials, especially local wood. The name “Indigena” reflects its essence, serving as a tribute to the roots and uniqueness of Madeira Island itself.
Challenge
When launching the brand on social media, Indigena ArchStudio faced the challenge of communicating its unique identity and attracting an audience that values sustainable architecture and local culture. The goal was to create a digital presence that reflected the sophistication and modernity of its projects, while also highlighting its commitment to sustainability and the cultural richness of Madeira Island.
Solution
To overcome this challenge, Indigena ArchStudio adopted a communication strategy that integrated visual and narrative elements aligned with its brand identity. On social media, especially Instagram, content was shared to highlight the use of native materials such as local wood and the harmonious blend of tradition and modernity in their projects. Posts featured high-quality images of completed work, design details, and sustainable construction processes, along with captions that reinforced the connection to Madeira Island’s culture and nature. This approach allowed Indigena ArchStudio not only to increase its online visibility but also to engage an audience interested in sustainable architecture and culturally conscious design. A consistent and authentic presence on social media strengthened the brand and expanded its reach, establishing Indigena ArchStudio as a reference in its field.
