L. Montarroyos
Visual Identity Project for Dr. Lucas Montarroyos.
Client
Lucas Montarroyos
Timeline
4 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Lucas Montarroyos is a breast specialist committed to providing resolutive and humanized care, with a focus on the comprehensive health of his patients. With over 11 years of experience and practice in Recife and Arcoverde, his approach combines medical expertise, advanced technology, and continuous follow-up to ensure safety and well-being throughout every stage of treatment.
Challenge
The challenge of this project was to build a visual identity that conveyed modernity and sophistication without losing its sense of closeness to the audience. It was essential to create a brand that stood out from the traditional standards of the sector, striking a balance between seriousness, trust, and warmth.
Solution
The solution was the development of an elegant and contemporary visual identity, based on fluid and organic forms that evoke exclusivity and care. The choice of color palette and typography reinforces the connection with a female audience, creating a strong and distinctive presence within the field of breast health.
