MerakiTrip
Editorial Project for MerakiTrip.
Client
MerakiTrip Inc.
Timeline
3 Weeks
Services
Editorial
Web
Solutions in the areas of
Introduction
The MerakiTrip project, developed to revolutionize the tourism industry in Lisbon, stood out for its unique approach that combines exclusivity, sophistication, and joy. Inspired by the essence of the word “Meraki” – which means to leave a piece of yourself in everything you do – the project includes the creation of an editorial magazine and a complete stationery set that capture the brand’s vibrant and authentic personality. These materials were designed to connect the audience with the enriching and memorable experiences that MerakiTrip provides.
Challenge
In a saturated market, the main challenge was to visually express MerakiTrip’s values and distinctive proposition. It was essential to develop printed communication that reflected not only the brand’s sophistication and exclusivity but also the energy and authenticity that define each travel experience. Creating an impactful editorial and a harmonious stationery system became crucial to strengthening the brand identity and captivating the target audience.
Solution
The solution was structured in two key areas: the creation of an editorial magazine and the redesign of stationery items. The editorial was conceived as a visual narrative that highlights leisure moments and the unique experiences offered by MerakiTrip, using modern layouts and exclusive graphic elements.
