Mogro
Strategic Visual Identity Project for Mogro Audio Studio.
Client
Thomas Bernardes
Timeline
4 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Mogro is a recording, mixing, and mastering studio specializing in original music productions. With a physical space in Miguel Pereira and remote service capabilities, it works with bands and musicians from various locations. Its mission is to offer an immersive creative experience, prioritizing an organic and authentic sound aesthetic to ensure that every project retains its originality and impact.
Challenge
The challenge was to create a strong and distinctive identity that merged the raw energy of live music with the technical sophistication of the production process. It was essential to develop a memorable name, a bold visual language, and a tone of voice that reflected innovation and authenticity while staying deeply connected to the artistic essence of the musicians.
Solution
We created the name MOGRO, a fusion of "Moshpit" and "Allegro," balancing intensity and dynamism. The visual identity was developed with a modern, minimalist, and striking design, featuring a custom typeface as the centerpiece of the logo. Colors and textures enhance visual impact, translating the studio’s core pillars: innovation, creativity, and technical excellence. The result is a unique and authentic brand that positions itself as a reference in original music production.
