Outclass
Strategic Branding and Packaging Development Project for Outclass Performance.
Client
Juliana Castelar & João Soares
Timeline
6 Weeks
Services
Packaging
Web
Solutions in the areas of
Introduction
Outclass is the redefinition of high-performance sports. Created for clients João Soares and Juliana Castelar, the brand was born from a desire to unite science, technology, and human care to drive athletes beyond their limits and help them reach their full potential. With an “out of the curve” concept, its identity conveys movement, energy, and sophistication—communicating values that inspire trust and excellence.
Challenge
The challenge was to create a brand that embodied innovation and exclusivity within the sports universe—going beyond aesthetics to build a strong and aspirational identity. It was essential to ensure visual consistency, develop a premium experience for the “Out of the Curve” community, and integrate both digital and physical solutions for a strategic and cohesive positioning.
Solution
We developed a complete branding system, featuring sophisticated stationery to reinforce brand presence, an exclusive kit that elevates the customer experience, and an innovative digital platform for performance tracking. The identity was expanded into lifestyle, connecting the brand to athletes’ daily lives through both technical and casual apparel. Additionally, integrated communication strategies ensure engagement, fostering a sense of achievement and belonging in every interaction.
