Outclass
Strategic Branding and Positioning Project for Outclass Performance.
Client
Juliana Castelar & João Soares
Timeline
6 Weeks
Services
Motion
Web
Solutions in the areas of
Introduction
Outclass is the redefinition of high-performance sports. Created for clients João Soares and Juliana Castelar, the brand was born from a desire to merge science, technology, and human care to help athletes push boundaries and reach their full potential. With an “out of the curve” concept, its identity expresses movement, energy, and sophistication—communicating values that inspire trust and excellence.
Challenge
The challenge was to create a brand that conveyed innovation and exclusivity in the sports world—going beyond aesthetics to build a strong and aspirational identity. It was essential to ensure visual consistency, develop a premium experience for the “Out of the Curve” community, and integrate digital and physical solutions for a strategic and cohesive positioning.
Solution
We developed a complete branding system, featuring refined stationery to reinforce brand presence, an exclusive kit that enhances the customer experience, and an innovative digital platform for performance tracking. The identity was extended into lifestyle, connecting the brand to athletes’ daily routines through technical and casual apparel. In addition, integrated communication strategies ensure engagement, fostering a sense of progress and belonging in every interaction.
