Outclass
Strategic Branding and Positioning Project for Outclass Performance.
Client
Juliana Castelar & João Soares
Timeline
6 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Outclass is the redefinition of high-performance athletics. Created for clients João Soares and Juliana Castelar, the brand was born from the desire to combine science, technology, and human care to help athletes push boundaries and reach their full potential. With an "outlier" concept, its identity conveys movement, energy, and sophistication, expressing values that inspire trust and excellence.
Challenge
The challenge was to create a brand that conveyed innovation and exclusivity within the sports world—going beyond aesthetics to build a strong, aspirational identity. It was essential to ensure visual consistency, develop a premium experience for the "Out of the Curve" community, and integrate both digital and physical solutions for a strategic and cohesive positioning.
Solution
We developed a comprehensive branding system, featuring sophisticated stationery to strengthen brand presence, an exclusive kit that enhances the customer experience, and an innovative digital platform for performance tracking. The identity was extended into lifestyle, connecting the brand to athletes’ daily routines through both technical and casual apparel. In addition, integrated communication strategies ensure engagement, promoting a sense of achievement and belonging in every interaction.
