S. Almeida
Strategic Branding and Web Project for Silva Almeida Advocacia.
Client
Douglas Almeida
Timeline
6 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Silva Almeida embodies the vision of a law firm highly specialized in corporate tax law. The firm aims to provide legal and accounting services in areas such as tax enforcement defense, tax and fiscal compliance, as well as identifying opportunities for tax and credit recovery.
Challenge
The main challenges involved positioning Silva Almeida as an innovative brand within a traditional sector. To achieve this, we conducted an in-depth analysis of competitors and the market, ensuring that the values of stability, security, innovation, and technology were effectively communicated.
Solution
The chosen design for the letter 'A' is based on the square—a geometric shape that represents the concepts of STABILITY, SECURITY, and BALANCE, which are core attributes of the brand. The subtle cutouts introduce a modern and technological touch. When analyzing the construction, we notice that the square’s diagonal transforms into triangles, breaking the rigidity of the form and preventing the symbol from appearing overly static. The project was developed in partnership with brand strategist Ruan Mota.
