Vegla
Strategic Branding and Packaging Project for the Vegan Brunch Spot Vegla.
Client
João Santana
Timeline
6 Weeks
Services
Packaging
Web
Solutions in the areas of
Introduction
At Vegla, brunch is a celebration of creativity and culinary innovation. In an environment where art and flavor meet, the experience goes beyond the plate and the cup—inviting guests to explore bold and unforgettable combinations. Vegla’s special coffee line captures this essence, featuring original takes on Mocha, Espresso, and Cappuccino, each crafted to complement and elevate every brunch moment.
Challenge
The challenge of this project was to create a visual identity that captured Vegla’s unique concept: a brunch spot that breaks conventions, blending art and flavor while positioning itself as a reference in vegan gastronomy. It was essential to strike a balance between sophistication and boldness, conveying both the excellence of the coffee line and the vibrant, artistic spirit of the space.
Solution
The solution was an engaging and expressive design that reflects Vegla’s unique personality. Bold colors, fluid shapes, and dynamic illustrations were combined to turn each package into an extension of the brunch experience. The result is a product that not only delights the palate but also captivates through its visuals, reinforcing Vegla’s commitment to delivering memorable moments with every visit.
