Via Humanus
Branding and Visual Identity Project for Via Humanus.
Client
Carla Balbachan
Timeline
4 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
Via Humanus stands out by offering comprehensive support in legal, financial, and emotional matters. While primarily focused on the B2B market, Via Humanus provides extensive assistance to the individuals within these organizations. Its mission is to empower each person to navigate any challenge that may arise throughout their professional and personal journey.
Challenge
At the start of the project, we faced the stimulating challenge of working with a client who had a limited understanding of the full scope of branding. Initially, there was no clear vision regarding the verbal and visual direction of the project, and essential elements such as the target audience, mission, and core values of the company were undefined. Additionally, the company’s market positioning was only vaguely outlined.
Solution
We initially discovered that the brand's essence revolves around empathy and resilience, embodying support and personal strength. This is visually expressed through warm colors, with an emphasis on red and orange, and a distinctive photographic style. Additionally, we used shapes that emphasize human nature, combining geometry and a mesh gradient to convey innovation, reflecting the brand’s commitment to fostering an environment of support and transformation. Unlike competitors who avoid directly addressing the challenges people face, Via Humanus adopts a holistic approach similar to an ecosystem.
